Omnichannel Expansion & Strategy
Successfully architected and launched comprehensive omnichannel strategies across retail marketplaces. My approach leveraged unified automated inventory, synchronized catalog data, and order managment.
- Amazon Mastery: Balanced wholesale margins and optimizing profitability across the global Amazon ecosystem.
- Walmart Marketplace: Scaled presence on Walmart.com by aligning with WFS (Walmart Fulfillment Services) and optimizing product listings for Walmart's unique SEO algorithm.
- TikTok Shop Integration: Pioneered social commerce integrations by connecting inventory and catalog feeds directly to TikTok Shop.
Product Launches
Directed the go-to-market strategy for all product launches across multiple brands. This involved coordinating cross-functional teams to ensure day-one readiness across all digital channels.
- Orchestrated full-funnel marketing campaigns tied directly to product availability.
- Ensured robust supply chain forecasting to prevent out-of-stock scenarios during critical launch windows.
- Implemented brand protection protocols to protect premium brand positioning and capture the most margin.